1	The Web Design Process Just What Is It That I Do?
2	Step 1 – Meet With The Client This is the initial meeting with the client to discuss site functionality, goals, target audience, timeline, design ideas, color schemes, layouts, and special features such as Flash presentations, dynamic data, custom programming, commerce features, etc. Once we decide on the features the site will have, I go to work to come up with a graphical concept for the basic layout and navigation structure.
3	Step 2 – Initial Concept Design Using Photoshop Using Photoshop, I create a canvas on which I will develop the layout to the site. It will include the company logo, tag line, some pictures provided by the client, and a navigation structure complete with rollovers or dropdown menus based on the decisions reached in the initial meeting. Once the layout is complete I move on to the next step in the process.
4	Creating Custom Graphics
5	Step 3 – Using ImageReady To Slice Up My Layout Using ImageReady I “slice” my layout into pieces to compress the graphics into the smallest file sizes possible to create fast loading pages. I also create my animated rollovers by applying various layer states to each slice. Once everything is complete, I save my optimized file and images in the proper folders for the site.
6	Optimizing Graphics and Creating Custom Animations
7	Step 4 – Using Dreamweaver to Develop The Site Once I have my graphic slices I move to Dreamweaver to design my page templates and style sheets. I do this for each layout to make updating global information down the road a one-step process. Any changes I make to the template or style sheet will update all the pages based on them in the entire site. This makes my job much easier.
8	Creating Templates
9	Step 5 - Developing Pages Once I have my templates created, I move to the next step in the process, which is page creation. I take the content provided by the client, whether it is text or pictures, and create each page. After I save the page with a logical name I link it to the navigation bars of the site.
10	Adding Content
11	Optimizing for Search Engines The next phase in site creation is optimizing it for the search engines. As I create each page, I carefully write the tags and page titles to make the site search engine friendly. The key to being listed on top is knowing what keywords to use and how to word your descriptions. Those are what the search engine spiders read when they crawl your site to include you in their database.
12	Meta Tags These are the meta tags for your site. They are found at the beginning of the HTML code in the <head></head> tags. They include the page title, description and keywords.
13	Finishing Touches After all pages are created and meta tags inserted, your site is tested thoroughly for browser compatibility, flaws and bugs in the code to make sure it looks good at any screen resolution. I test each page in Internet Explorer, Netscape and Mozilla browsers to verify that everything looks and works correctly.
14	Step 6 – Uploading The Site The next to last step in my job is to upload your site to your server via FTP. FTP stands for File Transfer Protocol. I publish the site to the server and make it “live” on the Internet for everyone to see. Once it has been published we submit it to the search engines to be indexed.
15	Bringing Your Site To Life
16	Step 7 – Configuring Your Server Your website comes with it’s own control panel. In it you can configure your email accounts, setup a mailing list, database, e-commerce features, and view your site statistics. I will show you how to use these features once your site is live. You are now part of the World Wide Web.
17	Your Control Panel
18	The End? Normally, this would be the end of my work, but this is the Internet, a living world of constantly changing information. To stay on top, your site needs to be updated to keep visitors coming back regularly. You need to think about new ways to attract visitors every month. Whether it’s with a special offer, a newsletter, or other type of promotion, keeping your site fresh will keep them coming back for more. My job is to take your ideas and bring them to life – it’s the never-ending job of being “Master of the Web”.
19	Tips For An Effective Site Your website is an extension of your business – it’s your virtual showroom to millions of visitors. It should be professional and well written. Often, it is the first impression your potential customers will have of you. Use it wisely. It can either make you or break you. A well designed site will show your professionalism to everyone who visits and make them want to do business with you. Keep in mind that you are not limited to local customers. Your site has the potential to be viewed by people from all over the world, and every one of them is a potential buyer. It is the most cost effective form of advertising that you have. It should be interactive, interesting, inviting, eye-catching and most importantly, it should convey your business persona to the world. The most important rule of thumb – do it right the first time because you only get one chance to make a first impression.
20	Thank You For Your Time I’m Toni Novak, owner and head designer for Amazon Technologies. We’ve been designing websites and doing search engine optimization for over 6 years. Now that you know a little bit about what I do…How can I help you?